Communicating the policy

Once a social media policy has been drafted employees should be consulted on its contents. This will help ensure that it is widely supported and will help people know it exists. It must be effectively and regularly communicated, combined with appropriate induction and training. The policy will also need to be reviewed regularly as social media continues to evolve.

Reps have frequently reported concerns about management failure to communicate policy. Because of the risks to their members, many reps remind members from time to time about the need to be careful to follow the policy, even though this is management’s responsibility.