Direct discrimination
The EA 10 says that a person directly discriminates against another person if, because of a protected characteristic, they treat them less favourably than they treat or would treat others (section 13 EA 10).
For example, it would be direct discrimination for a shop to refuse to allow an amputee to work on the shop floor of a fashion retailer because the employer thinks their disability is not in keeping with the outlet’s image.
There can be direct discrimination even though both the discriminator and the target share the same protected characteristic. For example, it is gender discrimination for a female shop owner to refuse to employ a young woman because she thinks the woman might get pregnant soon. The fact that both individuals are female is irrelevant. What matters is that a reason for the less favourable treatment is sex or gender. This is known as the “reason why” test (Chief Constable of West Yorkshire Police v Khan [2001] UKHL 48).
The protected characteristic must be one significant part of the reason for the less favourable treatment, but it does not have to be the only reason.